A Word on Our Credentials

Financial planning and wealth management is a dynamic profession. Many so called “financial advisors” are trained to sell financial products. Many of them receive very little in the way of academic training in securities analysis, portfolio management, and statistical analytics. They often have little understanding of risk management, tax and estate planning, or retirement income planning needs.

We don’t believe the client is adequately served by this model so instead of spending a large portion of our resources on marketing and advertising, we invest in deepening our technical knowledge to better serve our clients. Put simply, we believe we add value for our clients through rigorous academic training and professional credentialing that includes continuing education requirements.

Our professional credentialing CFP® (Certified Financial Planner), AIF® (Accredited Investment Fiduciary) and CFA® (Chartered Financial Analyst) requires our wealth advisors to complete 20-plus hours per year of continuing

Why Work With a CFP® Professional

CFP Board developed this Guide to the Practice Standards for the Financial Planning Process to illustrate how a CFP® professional might provide financial planning to a Client in accordance with the Code of Ethics and Standards of Conduct. This guide presents a hypothetical circumstance and then applies the Practice Standards to that circumstance. The guide does not set forth the only way to apply the Practice Standards to the hypothetical circumstance. There is more than one way that a CFP® professional might exercise professional judgment to satisfy the Practice Standards.

7 Steps: The Financial Planning Process